Australia’s Hardy Wine company has introduced a one serving wine bottle with a detachable plastic wine glass. They call it the Shuttle and say that it will redefine the way people will drink their wine. You will be able to choose between Shiraz and Chardonnay packaged in a single serve acrylic wine bottle sealed by its own acrylic wine glass.

The wine is being released in Australia now with a trial in the UK. It will probably be released world wide soon. It is designed mainly for sporting and cultural events where glassware is not permitted, but they also see it boosting bar sales by increasing serving efficiency and speed.

When I first saw this, I thought that it looked really cool and was a really good idea. Then I started thinking about all of these bottles and glasses going into landfill or into the recycling stream. Once again we are forgetting about the other R’s in reduce, re-use, recycle.

I think this is an interesting idea and a pleasing design, but I will be passing it by. I find it interesting that Hardy is going this way when so many other wine companies are moving towards more environmentally friendly and easier to recycle packaging like Tetra packs.